THE INFORMATION OVERLOAD CONTROVERSY - AN ALTERNATIVE VIEWPOINT

被引：91

作者：

MALHOTRA, NK

JAIN, AK

LAGAKOS, SW

机构：

[1] SUNY BUFFALO,BUFFALO,NY 14260

[2] HARVARD UNIV,DEPT BIOSTAT,CAMBRIDGE,MA 02138

[3] HARVARD UNIV,SCH MED,SIDNEY FARBER CANC INST,BOSTON,MA 02115

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 02期

关键词：

D O I：

10.2307/3203338

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 37

页数：11

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