SYSTEMATIC PAIRED COMPARISONS IN PREFERENCE ANALYSIS

[1] BENSON PH, 1965, J ADVERTISING RES, V5, P28

[2] BLISS CI, 1943, STORRS AGR EXPT STAT, V251

[3] BOYD HW, 1964, MARKETING RES TEXT C, P692

[4] David Herbert Aron, 1963, METHOD PAIRED COMP

[5] CONSUMER FLAVOR PREFERENCE FACTORS IN FOOD PRODUCT DESIGN [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 38 - 42

[6] Fechner G. T., 1966, ELEMENTS PSYCHOPHYSI

[7] GREENBERG A, 1963, J ADVERTISING RES, V3, P44

[8] KUEHN AA, 1962, HARVARD BUS REV, V40, P100

[9] KUEHN AA, 1964, THEORY MARKETING 2ND

[10] THURSTONE LL, 1945, PSYCHOMETRIKA, V10, P237

[1] BENSON PH, 1965, J ADVERTISING RES, V5, P28

[2] BLISS CI, 1943, STORRS AGR EXPT STAT, V251

[3] BOYD HW, 1964, MARKETING RES TEXT C, P692

[4] David Herbert Aron, 1963, METHOD PAIRED COMP

[5] CONSUMER FLAVOR PREFERENCE FACTORS IN FOOD PRODUCT DESIGN [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 38 - 42

[6] Fechner G. T., 1966, ELEMENTS PSYCHOPHYSI

[7] GREENBERG A, 1963, J ADVERTISING RES, V3, P44

[8] KUEHN AA, 1962, HARVARD BUS REV, V40, P100

[9] KUEHN AA, 1964, THEORY MARKETING 2ND

[10] THURSTONE LL, 1945, PSYCHOMETRIKA, V10, P237