THE ROLE OF THE PRODUCT CHAMPION - RESEARCH ROUNDTABLE MEETING, TECHNOLOGY MANAGEMENT RESEARCH UNIT, SCHOOL OF BUSINESS ADMINISTRATION, UNIVERSITY-OF-NORTH-CAROLINA AT CHAPEL-HILL, MAY 3, 1984

被引：2

作者：

FISCHER, WA

HAMILTON, W

MCLAUGHLIN, CP

ZMUD, RW

机构：

来源：

R & D MANAGEMENT | 1985年 / 15卷 / 01期

关键词：

D O I：

10.1111/j.1467-9310.1985.tb00033.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：71 / 72

页数：2

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MAIDIQUE MA, 1980, SLOAN MANAGE REV, V21, P59

[3]

ROBERTS EB, 1977, TECHNOLOGY REV OCT, P27