PROFILING CALL-IN POLL USERS

被引：10

作者：

ATKIN, DJ ^{[1
]}

LAROSE, R ^{[1
]}

机构：

[1] MICHIGAN STATE UNIV, E LANSING, MI 48824 USA

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1994年 / 38卷 / 02期

关键词：

D O I：

10.1080/08838159409364258

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Media-stimulated call-in polls have been criticized for exploiting the credibility of scientific polling. In this empirical study, demographic and lifestyle biases from diffusion theory are examined in conjunction with call-in polling, along with the potential for rigging by organized blocks of ''voters.''

引用

页码：217 / 227

页数：11

共 27 条

[1] DO INSTANT POLLS HIT THE SPOT - PHONE-IN VS RANDOM SAMPLING OF PUBLIC-OPINION [J].