ADVERTISING AND INTRA-INDUSTRY BRAND SHIFT IN THE UNITED-STATES BREWING INDUSTRY

被引：16

作者：

KELTON, CML ^{[1
]}

KELTON, WD ^{[1
]}

机构：

[1] KENT STATE UNIV,KENT,OH 44242

来源：

关键词：

D O I：

10.2307/2098220

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：293 / 303

页数：11

共 22 条

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