MULTIBRAND TRANSITION-PROBABILITIES AS A FUNCTION OF EXPLANATORY VARIABLES - ESTIMATION BY A LEAST-SQUARES-BASED APPROACH

被引：19

作者：

ZUFRYDEN, FS

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 02期

关键词：

D O I：

10.2307/3151665

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：177 / 183

页数：7

共 17 条

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