CONSUMER PERCEPTIONS OF INTERPERSONAL EQUITY AND SATISFACTION IN TRANSACTIONS - A FIELD SURVEY APPROACH

被引：979

作者：

OLIVER, RL ^{[1
]}

SWAN, JE ^{[1
]}

机构：

[1] UNIV ALABAMA, MKT, BIRMINGHAM, AL 35294 USA

来源：

JOURNAL OF MARKETING | 1989年 / 53卷 / 02期

关键词：

D O I：

10.2307/1251411

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：21 / 35

页数：15

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