In order to evaluate the dependence of the steric effects of alkyl groups on the crowding of the double bond, bromination rate constants of adamantylidenealkanes i, Ad=CRR’ with R = H or Me and R’=H, Me, i-Pr, t-Bu, or neo-Pe, and similarly substituted isopropylidenealkanes 2, Me2C=CRR’, are compared. Since the bromination rate of la (R = R’=H) is that expected by considering only the polar effect of two gem-isopropyls, the adamantyl group in 1, like the gem-methyls in 2, clearly does not exhibit any intrinsic steric effect. However, branched substituents R’ slow the reaction of 1 twice as much as that of 2. This difference between the effectson 1 and 2 does not arise from differences in the stereoarrangement of R and R’ since, according to MM2 calculations, they adopt exactly the same conformation in both alkene series. Comparison of the bromination rates of 1 in methanol with those measured in acetic acid reveals that the solvent effect (kMeOH/kAcOH about 4) is markedly smaller than that (kMeOH/kAcOH =25) on linear alkenes, which suggests that greater steric retardation in adamantylidenealkanes can be attributed to mechanistic changes: inhibition of nucleophilic solvent assistance in the ionization step and/or return resulting from a slow product-forming step. © 1990, American Chemical Society. All rights reserved.