COPYWRITING AND THE PROSE OF HEMINGWAY

被引:1
作者
FEASLEY, FG
机构
来源
JOURNALISM QUARTERLY | 1985年 / 62卷 / 01期
关键词
D O I
10.1177/107769908506200119
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:121 / 126
页数:6
相关论文
共 31 条
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[3]  
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[4]  
BOVEE CL, 1982, CONT ADVERTISING, P311
[5]  
BURNETT L, 1961, COMMUNICATIONS ADVER, P2
[6]  
CAPLES J, 1974, TESTED ADVERTISING M, P131
[7]  
CLARKE GT, 1959, COPYWRITING
[8]  
DIRKSON CJ, 1960, ADVERTISING PRINCIPL, P20
[9]  
FEARS M, 1983, COMMUNICATION
[10]  
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