AN EXPERIMENTAL EVALUATION OF GRAPHICAL AND COLOR-ENHANCED INFORMATION PRESENTATION

被引：128

作者：

BENBASAT, I

DEXTER, AS

机构：

[1] Univ of British Columbia, Faculty of, Commerce & Business, Administration, Vancouver, BC, Can, Univ of British Columbia, Faculty of Commerce & Business Administration, Vancouver, BC, Can

来源：

MANAGEMENT SCIENCE | 1985年 / 31卷 / 11期

关键词：

MANAGEMENT - Information Systems - MARKETING;

D O I：

10.1287/mnsc.31.11.1348

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

A laboratory experiment was conducted to assess the influence of graphical and color-enhanced information presentation on decision quality, decision-making time and user perceptions of information systems attributes. The experimental design examined the main and interaction effects of report format, color, and individual differences (field dependence/independence) among the subjects. The findings indicate that the claims made about the benefits of color-enhanced reports are subject to qualification. Even though color influenced decision-making quality in general, and to some extent color was more beneficial for graphical than tabular reports, its most significant impact was on the performance of field-dependents.

引用

页码：1348 / 1364

页数：17

共 37 条

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