AN APPLIED SERVICE MARKETING THEORY

[1] BATESON JEG, 1978, TESTING CONCEPTUAL F, P11

[2] BESSOM RM, 1973, ARIZONA BUSINESS NOV, P14

[3] BONOMA TV, 1979, DEV SERVICE MARKETIN

[4] CHISNALL PM, 1977, EUROPEAN RES JUL, P181

[5] DONNELLY JH, 1976, J MARKETING JAN

[6] Eiglier P., 1976, PRINCIPES POLITIQUE

[7] EIGLIER P, 1975, REV FRANCAISE GE NOV

[8] GEORGE WR, 1977, J RETAILING FAL

[9] GEORGE WR, 1974, J MARKETING OCT, P65

[10] GRONROOS C, 1978, EUROPEAN J MARKETING

[1] BATESON JEG, 1978, TESTING CONCEPTUAL F, P11

[2] BESSOM RM, 1973, ARIZONA BUSINESS NOV, P14

[3] BONOMA TV, 1979, DEV SERVICE MARKETIN

[4] CHISNALL PM, 1977, EUROPEAN RES JUL, P181

[5] DONNELLY JH, 1976, J MARKETING JAN

[6] Eiglier P., 1976, PRINCIPES POLITIQUE

[7] EIGLIER P, 1975, REV FRANCAISE GE NOV

[8] GEORGE WR, 1977, J RETAILING FAL

[9] GEORGE WR, 1974, J MARKETING OCT, P65

[10] GRONROOS C, 1978, EUROPEAN J MARKETING