THE THEORY OF REASONED ACTION APPLIED TO COUPON USAGE

被引：379

作者：

SHIMP, TA ^{[1
]}

KAVAS, A ^{[1
]}

机构：

[1] AGEAN UNIV, DEPT FOOD ENGN, IZMIR, TURKEY

来源：

JOURNAL OF CONSUMER RESEARCH | 1984年 / 11卷 / 03期

关键词：

D O I：

10.1086/209015

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：795 / 809

页数：15

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