INFORMATIVE AND GOODWILL ADVERTISING

被引：26

作者：

BOYER, KD

机构：

来源：

关键词：

D O I：

10.2307/1924469

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：541 / 548

页数：8

共 27 条

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[2]

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[3]

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[4]

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[5]

BOULDING K, 1966, ECONOMIC ANALYSIS, V1

[6]

BROZEN Y, 1972, ADVERTISING QUAR SPR

CHOW, GC .

[8] ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].

COMANOR, WS ;

WILSON, TA .

[9]

COMANOR WS, 1969, AM ECONOMIC REV, V55, P87

[10] ECONOMIC ASPECTS OF ADVERTISING - SURVEY [J].

DOYLE, P .