NORMATIVE METHODOLOGY FOR MODELING CONSUMER RESPONSE TO INNOVATION

[1] BOOZ A, 1971, MANAGEMENT NEW PRODU, P7

[2] ANALYSIS OF INDIVIDUAL DIFFERENCES IN MULTIDIMENSIONAL SCALING VIA AN N-WAY GENERALIZATION OF ECKART-YOUNG DECOMPOSITION [J]. PSYCHOMETRIKA, 1970, 35 (03) : 283 - &

[3] CARROLL JD, 1967, RELATING PREFERENCE

[4] CARROLL JD, 1972, MULTIDIMENSIONAL SCA, V1, P105

[5] COLEMAN JS, 1964, INTRO MATHEMATICAL S

[6] PITFALLS OF AID ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (04) : 408 - 413

[7] FRACTIONAL HYPERCUBE DECOMPOSITION THEOREM FOR MULTIATTRIBUTE UTILITY FUNCTIONS [J]. OPERATIONS RESEARCH, 1975, 23 (05) : 941 - 967

[8] FARQUHAR PH, TO BE PUBLISHED

[9] Fishbein M. E., 1967, READINGS ATTITUDE TH

[10] NEUMANN,V MORGENSTERN UTILITY FUNCTIONS ON 2 ATTRIBUTES [J]. OPERATIONS RESEARCH, 1974, 22 (01) : 35 - 45

[1] BOOZ A, 1971, MANAGEMENT NEW PRODU, P7

[2] ANALYSIS OF INDIVIDUAL DIFFERENCES IN MULTIDIMENSIONAL SCALING VIA AN N-WAY GENERALIZATION OF ECKART-YOUNG DECOMPOSITION [J]. PSYCHOMETRIKA, 1970, 35 (03) : 283 - &

[3] CARROLL JD, 1967, RELATING PREFERENCE

[4] CARROLL JD, 1972, MULTIDIMENSIONAL SCA, V1, P105

[5] COLEMAN JS, 1964, INTRO MATHEMATICAL S

[6] PITFALLS OF AID ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (04) : 408 - 413

[7] FRACTIONAL HYPERCUBE DECOMPOSITION THEOREM FOR MULTIATTRIBUTE UTILITY FUNCTIONS [J]. OPERATIONS RESEARCH, 1975, 23 (05) : 941 - 967

[8] FARQUHAR PH, TO BE PUBLISHED

[9] Fishbein M. E., 1967, READINGS ATTITUDE TH

[10] NEUMANN,V MORGENSTERN UTILITY FUNCTIONS ON 2 ATTRIBUTES [J]. OPERATIONS RESEARCH, 1974, 22 (01) : 35 - 45