ORGANIZATION STRATEGY AND STRUCTURAL DIFFERENCES FOR RADICAL VERSUS INCREMENTAL INNOVATION

被引:803
作者
ETTLIE, JE [1 ]
BRIDGES, WP [1 ]
OKEEFE, RD [1 ]
机构
[1] UNIV CHICAGO,DEPT SOCIOL,CHICAGO,IL 60680
关键词
D O I
10.1287/mnsc.30.6.682
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The purpose of this study was to test a model of the organizational innovation process that suggests that the strategy-structure causal sequence is differentiated by radical versus incremental innovation. That is, unique strategy and structure will be required for radical innovation, especially process adoption, while more traditional strategy and structure arrangements tend to support new product introduction and incremental process adoption. This differentiated theory is strongly supported by data from the food processing industry. Specifically, radical process and packaging adoption are significantly promoted by an aggressive technology policy and the concentration of technical specialists.
引用
收藏
页码:682 / 695
页数:14
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