DESIRED FUTURE POSITION - A PRACTICAL TOOL FOR PLANNING

被引：5

作者：

BATES, DL

DILLARD, JE

机构：

[1] Dr D.L. Bates and Dr J.E. Dillard are principals in the Center for Strategic Management and Marketin, CA

来源：

LONG RANGE PLANNING | 1991年 / 24卷 / 03期

关键词：

D O I：

10.1016/0024-6301(91)90190-Y

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A major trap in the strategy process is the failure of a business to develop a Desired Future Position (DFP) suitable as a basis for strategic planning. For strategic planning and management, the DFP projects a clear picture of what the business is expected to look like in, say 5 years time. The DFP consists of specifics from which strategic thrusts and action plans are generated. This article introduces a DFP formulation model with exercises and worksheets and illustrates step-by-step how the model is applied, from assessing the need for a DFP through gaining consensus on its contents. It also illustrates how the DFP is combined with Gap Analysis to develop the strategic thrusts. Utilization of this process will yield a DFP that enhances the strategic planning process and provides a bridge to the organization's future as articulated in the mission statement. © 1991.

引用

页码：90 / 99

页数：10