NEGATIVE POLITICAL ADVERTISING - SOME EMPIRICAL-FINDINGS

[1] Amundsen MaryS., 1981, J ADVERTISING, V10, P14, DOI 10.1080/00913367.1981.10672751

[2] EFFECTS OF POLITICAL ADVERTISING [J]. PUBLIC OPINION QUARTERLY, 1976, 40 (02) : 216 - 228

[3] Berelson B. R., 1954, VOTING

[4] NEWSPAPER POLITICAL ADVERTISING AND AGENDA-SETTING FUNCTION [J]. JOURNALISM QUARTERLY, 1973, 50 (03): : 552 - 556

[5] Campbell A., 1960, AM VOTER

[6] DONOHUE TR, 1973, J BROADCASTING, V18, P3

[7] FESTINGER L, 1960, GROUP DYNAMICS RES T, P215

[8] GIGES N, 1980, ADVERTISING AGE 0929, V51, P59

[9] AN EXPERIMENTAL INVESTIGATION OF COMPARATIVE ADVERTISING - IMPACT OF MESSAGE APPEAL, INFORMATION LOAD, AND UTILITY OF PRODUCT CLASS [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 187 - 202

[10] HOWELL SE, 1981, SOC SCI QUART, V62, P151

[1] Amundsen MaryS., 1981, J ADVERTISING, V10, P14, DOI 10.1080/00913367.1981.10672751

[2] EFFECTS OF POLITICAL ADVERTISING [J]. PUBLIC OPINION QUARTERLY, 1976, 40 (02) : 216 - 228

[3] Berelson B. R., 1954, VOTING

[4] NEWSPAPER POLITICAL ADVERTISING AND AGENDA-SETTING FUNCTION [J]. JOURNALISM QUARTERLY, 1973, 50 (03): : 552 - 556

[5] Campbell A., 1960, AM VOTER

[6] DONOHUE TR, 1973, J BROADCASTING, V18, P3

[7] FESTINGER L, 1960, GROUP DYNAMICS RES T, P215

[8] GIGES N, 1980, ADVERTISING AGE 0929, V51, P59

[9] AN EXPERIMENTAL INVESTIGATION OF COMPARATIVE ADVERTISING - IMPACT OF MESSAGE APPEAL, INFORMATION LOAD, AND UTILITY OF PRODUCT CLASS [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 187 - 202

[10] HOWELL SE, 1981, SOC SCI QUART, V62, P151