SELF-CONSCIOUSNESS AND SELF-PRESENTATION - BEING AUTONOMOUS VERSUS APPEARING AUTONOMOUS

Privately self-conscious people may resist social pressures because (a) they tune out the social matrix and express their beliefs irrespective of how they make them appear to an audience (the social obliviousness hypothesis) or (b) they prefer to create an identity of being autonomous and will monitor and control their self-presentations to construct this image for audiences (the autonomous identity hypothesis). The results of three studies supported the latter. The self-identifications of privately self-conscious subjects emphasized autonomy and personal identity, whereas those of publicly self-conscious subjects emphasized conformity, social identity, and social trepidations. An experiment found that privately self-conscious subjects publicly changed their attitudes if by so doing they protected the appearance of autonomy.