MODELING THE INDUSTRIAL BUYING PROCESS

[1] Banks S., 1965, EXPT MARKETING

[2] OBSERVATION OF A BUSINESS DECISION [J]. JOURNAL OF BUSINESS, 1956, 29 (04) : 237 - 248

[3] CYERT RM, 1963, BEHAVIORAL THEORY FI

[4] HOWARD JA, 1963, UNPUB DESCRIPTIVE MO

[5] LEVITT T, 1965, IN PRESS IND PURCHAS

[6] March J., 1958, ORGANIZATIONS

[7] Marschak J., 1959, CONTRIBUTIONS SCI RE, P79

[8] MOORE CG, UNPUB MODEL IND PURC

[1] Banks S., 1965, EXPT MARKETING

[2] OBSERVATION OF A BUSINESS DECISION [J]. JOURNAL OF BUSINESS, 1956, 29 (04) : 237 - 248

[3] CYERT RM, 1963, BEHAVIORAL THEORY FI

[4] HOWARD JA, 1963, UNPUB DESCRIPTIVE MO

[5] LEVITT T, 1965, IN PRESS IND PURCHAS

[6] March J., 1958, ORGANIZATIONS

[7] Marschak J., 1959, CONTRIBUTIONS SCI RE, P79

[8] MOORE CG, UNPUB MODEL IND PURC