USER-INVOLVEMENT AND OPEN INNOVATION: THE CASE OF DECISION-MAKER OPENNESS

被引:37
作者
Jespersen, Kristina Risom [1 ]
机构
[1] Aarhus Univ, Sch Econ & Management, Bartholins Alle 10, DK-8000 Aarhus C, Denmark
关键词
User-involvement; open innovation; user types; involvement intensity; decision-maker openness; NPD stages; cognitive distance;
D O I
10.1142/S136391961000274X
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The promise of customers as an external resource for new-product development (NPD) has been recognized in theory and practice for a long time. Technological progress has increased the interaction between companies and users. Yet the involvement of users in NPD depends on the ability of decision-makers to act as boundary spanners. There is a cognitive distance between NPD decision-makers and users. The larger this distance is, the more novel information is contained in user inputs. True open innovation requires that these cognitive distant inputs are treated in NPD. We find that decision-maker openness is significant for NPD openness to be true. Successful collaboration in form of innovations builds on involvement of launching and lead users in NPD. Our analyses show that decision-maker openness facilitates the involvement process. Further, low decision-maker openness traps the implementation of open innovation.
引用
收藏
页码:471 / 489
页数:19
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