A REWARD MEASUREMENT MODEL OF ORGANIZATIONAL BUYING BEHAVIOR

[1] ADAMS JS, 1965, ADV EXP SOC PSYCHOL, V2, P267

[2] EMPIRICAL TEST OF A NEW THEORY OF HUMAN NEEDS [J]. ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1969, 4 (02): : 142 - 175

[3] ALDERSON W, 1957, MARKETING BEHAVIOR E

[4] WHEN EXPERIENCES OF FAILURE PROMOTE EXPECTATIONS OF SUCCESS - THE IMPACT OF ATTRIBUTING FAILURE TO INEFFECTIVE STRATEGIES [J]. JOURNAL OF PERSONALITY, 1980, 48 (03) : 393 - 407

[5] MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD [J]. JOURNAL OF MARKETING, 1983, 47 (04) : 18 - 31

[6] MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26

[7] ANDRISANI PJ, 1976, 1976 AM SOC ASS M NE

[8] [Anonymous], 1981, THEORY Z

[9] [Anonymous], 1972, THEORIES MOTIVATION

[10] Atkinson J., 1978, PERSONALITY MOTIVATI, P11

[1] ADAMS JS, 1965, ADV EXP SOC PSYCHOL, V2, P267

[2] EMPIRICAL TEST OF A NEW THEORY OF HUMAN NEEDS [J]. ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1969, 4 (02): : 142 - 175

[3] ALDERSON W, 1957, MARKETING BEHAVIOR E

[4] WHEN EXPERIENCES OF FAILURE PROMOTE EXPECTATIONS OF SUCCESS - THE IMPACT OF ATTRIBUTING FAILURE TO INEFFECTIVE STRATEGIES [J]. JOURNAL OF PERSONALITY, 1980, 48 (03) : 393 - 407

[5] MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD [J]. JOURNAL OF MARKETING, 1983, 47 (04) : 18 - 31

[6] MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26

[7] ANDRISANI PJ, 1976, 1976 AM SOC ASS M NE

[8] [Anonymous], 1981, THEORY Z

[9] [Anonymous], 1972, THEORIES MOTIVATION

[10] Atkinson J., 1978, PERSONALITY MOTIVATI, P11