STEREOTYPES OF YOUNG AND OLD - DOES AGE OUTWEIGH GENDER

Stereotypes of age and gender are examined with 35-year-old and 65-year-old men and women as target persons. Age stereotypes were more pronounced than gender stereotypes; respondents offered more elaborate free-response descriptions of older targets than of younger targets and described same-age targets more similarly than same-sex targets. On the rating scales, older people were judged less likely to possess masculine characteristics, but ratings of feminine characteristics were largely unaffected by age. Older people were not uniformly devalued on the age-stereotypic characteristics, but when negative evaluations occurred they were of the older targets. These results attest to the importance of a multidimensional conception of age and gender stereotypes.