NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS

被引：45

作者：

COOPER, RG ^{[1
]}

机构：

[1] IND MOTIVAT CTR,MONTREAL,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1016/0019-8501(82)90052-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：215 / 223

页数：9

共 14 条

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[2]

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[3]

Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[4] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

[5] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

COOPER, RG .

[6]

CRAWFORD C, 1979, PDMA C WASHINGTON

[7]

HOPKINS DS, 1971, CONF BOARD REC, V8, P16

[8]

HOPKINS DS, 1980, 773 C BOARD REP

[9]

NEILSON HRN, NEILSON RES H, V5, P2

[10]

NYSTROM H, 1977, CO STRATEGIES RES DE