MARKETING COST-ANALYSIS - MODULARIZED CONTRIBUTION APPROACH

被引：7

作者：

DUNNE, PM

WOLK, HI

机构：

[1] TEXAS TECH UNIV, LUBBOCK, TX 79409 USA

[2] DRAKE UNIV, DES MOINES, IA 50311 USA

来源：

关键词：

D O I：

10.2307/1250942

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：83 / 94

页数：12

共 11 条

[1]

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[2]

BEIK LL, 1973, J MARKETING, V27, P48

[3]

BUZBY SL, 1976, BUSINESS TOPICS SUM, P60

[4]

CRISSY WJE, 1973, BUSINESS TOPICS SPR, P42

[5]

DAVOUST MJ, 1974, MANAGEMENT ADVIS MAY, P15

[6]

GYNTHER RS, 1963, MANAGEMENT ACCOU JUN, P29

[7]

KIRPALAN.VH, 1973, J MARKETING, V27, P40

[8]

LEWIS RL, 1972, DISTRIBUTION SYSTEM, P1

[9] NEW APPROACHES TO ANALYZING MARKETING PROFITABILITY [J].

MOSSMAN, FH ;

FISCHER, PM ;

CRISSY, WJE .

[10]

WOLK HI, 1975, RESEARCH ISSUES LOGI, P199