ASK QUESTIONS ABOUT DRINKING AND SEX - RESPONSE EFFECTS IN MEASURING CONSUMER-BEHAVIOR

被引：85

作者：

BLAIR, E

SUDMAN, S

BRADBURN, NM

STOCKING, C

机构：

[1] UNIV HOUSTON,HOUSTON,TX 77004

[2] UNIV ILLINOIS,SURVEY RES LAB,URBANA,IL 61801

[3] NATL OPINION RES CTR,DEPT BEHAV SCI,CHICAGO,IL

[4] UNIV CHICAGO,NATL OPINION RES CTR,CHICAGO,IL 60637

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期

关键词：

D O I：

10.2307/3150769

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：316 / 321

页数：6

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