USING FOCUS GROUPS TO FACILITATE CULTURALLY ANCHORED RESEARCH

Scholars have acknowledged the need to anchor scientific knowledge about social and psychological processes in the norms, values, and experiences of the particular population under study. This article describes how focus groups can be incorporated into the planning stages of a research program to facilitate these goals. After a brief overview of the central components of focus group research, an example from a program of research involving dual-earner African American families is used to as an illustration. The article describes how (a) the identification of cultural knowledge and (b) access to the language participants use to think and talk about a topic can help researchers formulate a conceptual framework; identify important constructs, and develop appropriate instruments for assessing constructs. Some strengths and limitations of focus group research are discussed.