PREDICTING MARKET SEGMENTS IN THE CABLE INDUSTRY - THE BASIC AND PAY SUBSCRIBERS

被引：17

作者：

DUCEY, RV ^{[1
]}

KRUGMAN, DM ^{[1
]}

ECKRICH, D ^{[1
]}

机构：

[1] MICHIGAN STATE UNIV,DEPT ADVERTISING,E LANSING,MI 48824

来源：

JOURNAL OF BROADCASTING | 1983年 / 27卷 / 02期

关键词：

D O I：

10.1080/08838158309386481

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：155 / 161

页数：7

共 12 条

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AGOSTINO, D .

JOURNAL OF BROADCASTING, 1980, 24 (03) :347-365

[3]

[Anonymous], 1982, TELEVISION CABLE FAC

[4]

COLLINS J, J BROADCASTING, V27

[5]

COSNER DM, 1980, NOV BEA FAC IND PROG

[6] AGING AND PREFERENCES FOR INTERACTIVE CABLE SERVICES [J].

DANOWSKI, JA ;

HANNEMAN, GJ .

JOURNAL OF BROADCASTING, 1980, 24 (03) :337-345

[7]

FOGARTY JR, 1981, ISSUANCE PUBLIC COMM

[8]

GORDON K, 1981, FCC POLICY CABLE OWN, P18

[9]

KAPLAN SJ, 1978, J BROADCASTING, V22, P155

[10]

KRUGMAN DM, 1982, J ADVERTISING RES, V22, P23