INDEXING PRODUCT QUALITY - ISSUES, THEORY, AND RESULTS

被引：67

作者：

CURRY, DJ ^{[1
]}

FAULDS, DJ ^{[1
]}

机构：

[1] UNIV TENNESSEE,MKT,KNOXVILLE,TN 37916

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 13卷 / 01期

关键词：

D O I：

10.1086/209055

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：134 / 145

页数：12

共 26 条

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[5]

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[6] SOME EFFECTS OF DIFFERING INFORMATION-PROCESSING STRATEGIES ON HUSBAND-WIFE JOINT DECISIONS [J].

CURRY, DJ ;

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[7]

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[8]

DAY GS, 1986, ANAL STRATEGIC MARKE

[9]

GRAYBILL FA, 1976, THEORY APPLICATION L

[10] THE CONCEPT OF QUALITY AND THE EFFICIENCY OF MARKETS FOR CONSUMER PRODUCTS [J].

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