PALATABILITY VS MONEY - EXPERIMENTAL-STUDY OF A CONFLICT OF MOTIVATIONS

被引:17
作者
CABANAC, M
机构
[1] Department of Physiology, Faculty of Medicine, Laval University, Laval, QC
关键词
D O I
10.1006/appe.1995.0040
中图分类号
B84 [心理学]; C [社会科学总论]; Q98 [人类学];
学科分类号
03 ; 0303 ; 030303 ; 04 ; 0402 ;
摘要
The pleasure of eating palatable food was pitted against the displeasure of giving money away in a situation where subjects had to spend money to buy their food. Ten healthy subjects taken individually had lunch in the laboratory on four different days. During the first session, they rated the palatability of small sandwiches, of ten different varieties. In the three following sessions, they were asked to eat the same number of sandwiches as in the first session and they had to buy each sandwich at a price that increased with palatability. The rate of the price increase was varied in the three sessions. As this rate increased, the subjects moved their preference to the less palatable sandwiches. The subjects' actual behavior was predictable from the quantitative relationship of pleasure ratings and price. This result supports the hypothesis according to which behavior tends to maximize multidimensional pleasure experience. (C) 1995 Academic Press Limited
引用
收藏
页码:43 / 49
页数:7
相关论文
共 14 条