ESTIMATING THE EFFECTIVENESS OF ADVERTISING - SOME PITFALLS IN ECONOMETRIC METHODS

[1] A CONFIDENCE REGION FOR THE SOLUTION OF A SET OF SIMULTANEOUS EQUATIONS WITH AN APPLICATION TO EXPERIMENTAL DESIGN [J]. BIOMETRIKA, 1954, 41 (1-2) : 190 - 199

[2] FLOOD W, 1953, COWLES F MONOGRAPH, V14

[3] JOHNSON J, 1963, EC METHODS

[4] BRAND PREFERENCES AND SIMPLE MARKOV-PROCESSES [J]. OPERATIONS RESEARCH, 1960, 8 (02) : 210 - 218

[5] Quandt R.E., 1958, NAV RES LOGIST Q, V5, P155, DOI DOI 10.1002/NAV.3800050207

[6] Stone R., 1954, MEASUREMENT CONSUMER

[7] THE DEMAND FOR BRANDED GOODS AS ESTIMATED FROM CONSUMER PANEL DATA [J]. REVIEW OF ECONOMICS AND STATISTICS, 1962, 44 (03) : 300 - 324

[8] TINTNER G, 1952, ECONOMETRICS

[9] FORECASTING SALES BY EXPONENTIALLY WEIGHTED MOVING AVERAGES [J]. MANAGEMENT SCIENCE, 1960, 6 (03) : 324 - 342

[10] Wold H., 1953, DEMAND ANAL

[1] A CONFIDENCE REGION FOR THE SOLUTION OF A SET OF SIMULTANEOUS EQUATIONS WITH AN APPLICATION TO EXPERIMENTAL DESIGN [J]. BIOMETRIKA, 1954, 41 (1-2) : 190 - 199

[2] FLOOD W, 1953, COWLES F MONOGRAPH, V14

[3] JOHNSON J, 1963, EC METHODS

[4] BRAND PREFERENCES AND SIMPLE MARKOV-PROCESSES [J]. OPERATIONS RESEARCH, 1960, 8 (02) : 210 - 218

[5] Quandt R.E., 1958, NAV RES LOGIST Q, V5, P155, DOI DOI 10.1002/NAV.3800050207

[6] Stone R., 1954, MEASUREMENT CONSUMER

[7] THE DEMAND FOR BRANDED GOODS AS ESTIMATED FROM CONSUMER PANEL DATA [J]. REVIEW OF ECONOMICS AND STATISTICS, 1962, 44 (03) : 300 - 324

[8] TINTNER G, 1952, ECONOMETRICS

[9] FORECASTING SALES BY EXPONENTIALLY WEIGHTED MOVING AVERAGES [J]. MANAGEMENT SCIENCE, 1960, 6 (03) : 324 - 342

[10] Wold H., 1953, DEMAND ANAL