ETHICAL PROBLEMS OF MARKETING RESEARCHERS

[1] *AM MARK ASS, 1982, MEM SURV

[2] [Anonymous], HARVARD BUSINESS REV

[3] Baier K., 1958, MORAL POINT VIEW RAT

[4] MODEL FOR ETHICS IN MARKETING [J]. JOURNAL OF MARKETING, 1967, 31 (01) : 20 - 26

[5] Baumhart R., 1961, HARVARD BUS REV, V39, P6

[6] SOME ASPECTS OF ETHICS IN MARKETING-RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 26 - 31

[7] BRENNER SN, 1977, HARVARD BUS REV, V55, P57

[8] MANAGERIAL ETHICS - POST-WATERGATE VIEW [J]. BUSINESS HORIZONS, 1975, 18 (02) : 75 - 80

[9] COE TL, 1976, MARKETING 1776 1976, P257

[10] CONEY KA, 1976, P SO MARKETING ASS, P172

[1] *AM MARK ASS, 1982, MEM SURV

[2] [Anonymous], HARVARD BUSINESS REV

[3] Baier K., 1958, MORAL POINT VIEW RAT

[4] MODEL FOR ETHICS IN MARKETING [J]. JOURNAL OF MARKETING, 1967, 31 (01) : 20 - 26

[5] Baumhart R., 1961, HARVARD BUS REV, V39, P6

[6] SOME ASPECTS OF ETHICS IN MARKETING-RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 26 - 31

[7] BRENNER SN, 1977, HARVARD BUS REV, V55, P57

[8] MANAGERIAL ETHICS - POST-WATERGATE VIEW [J]. BUSINESS HORIZONS, 1975, 18 (02) : 75 - 80

[9] COE TL, 1976, MARKETING 1776 1976, P257

[10] CONEY KA, 1976, P SO MARKETING ASS, P172