THE IMPACT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS - COMMENTS

被引：14

作者：

FERGUSON, JM

机构：

来源：

关键词：

D O I：

10.2307/1251164

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：102 / 105

页数：4

共 18 条

[1]

[Anonymous], 1971, CONSUMER DEMAND NEW

[2]

FARRIS, 1980, J MARKETING, V46

[3] THE IMPACT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS [J].

FARRIS, PW ;

ALBION, MS .

[4]

Ferguson J. L., 1974, ADVERTISING COMPETIT

[5]

FRIEDMAN M, 1976, PRICE THEORY, pCH7

[6]

Griliches Z., 1971, PRICE INDEXES QUALIT

[7]

HAINES GH, 1967, J ADVERTISING RES, V7, P9

[8] INFORMATION AND CONSUMER BEHAVIOR [J].

NELSON, P .

[9] ADVERTISING AS INFORMATION [J].

NELSON, P .

[10]

NELSON P, 1978, ISSUES ADVERTISING E, P133