RELATIVE EFFECTIVENESS OF PERSONALIZED AND FORM COVERING LETTERS IN INITIAL AND FOLLOW-UP MAIL SURVEYS

被引：17

作者：

WORTHEN, BR

VALCARCE, RW

机构：

来源：

PSYCHOLOGICAL REPORTS | 1985年 / 57卷 / 03期

关键词：

D O I：

10.2466/pr0.1985.57.3.735

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：735 / 744

页数：10

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