CONSUMER SKEPTICISM OF ADVERTISING CLAIMS - TESTING HYPOTHESES FROM ECONOMICS OF INFORMATION

被引：273

作者：

FORD, GT ^{[1
]}

SMITH, DB ^{[1
]}

SWASY, JL ^{[1
]}

机构：

[1] LOYOLA COLL, SELLINGER SCH BUSINESS & MANAGEMENT, BALTIMORE, MD 21210 USA

来源：

关键词：

D O I：

10.1086/209228

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：433 / 441

页数：9

共 23 条

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[Anonymous], 1983, J ADVERTISING, DOI DOI 10.1080/00913367.1983.10672826

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[3]

BOND EW, 1982, AM ECON REV, V72, P836

[4]

CALFEE JE, 1988, ADV CONSUM RES, V16, P15

[5] FREE COMPETITION AND OPTIMAL AMOUNT OF FRAUD [J].

DARBY, MR ;

KARNI, E .

[6] THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS [J].

EDELL, JA ;

STAELIN, R .

[7]

*FED TRAD COMM, 1983, 689 BNA ANT TRAD REG

[8]

*FED TRAD COMM, 1984, ADV SUBST POL STAT M

[9]

Ford G.T., 1988, ACR N AM ADV, V15, P239

[10]

FORD GT, 1986, J MARKETING, V50, P82, DOI 10.2307/1251587