POLLUTION PREVENTION AS A MARKET-ENHANCING STRATEGY - A STOREHOUSE OF ECONOMICAL AND ENVIRONMENTAL OPPORTUNITIES

EPA's (Environmental Protection Agency) Green Lights Program for energy-efficient lighting illustrates the economic benefits and the market-transforming value of a pollution prevention philosophy. Using technologies available today, and assuming current prices, this program is expected to reduce air pollution 5 %, while saving the nation's businesses up to $20 billion in electric bills every year. However, these pollution prevention and savings estimates may be low. As Green Lights transforms the market for lighting services by creating a higher demand for better technologies at lower costs. the program will likely achieve even larger pollution reductions and electricity savings.