REPOSITIONING FOR CHANGING PREFERENCES - THE CASE OF BEEF VERSUS POULTRY

被引：57

作者：

ANDERSON, EW ^{[1
]}

SHUGAN, SM ^{[1
]}

机构：

[1] UNIV CHICAGO,MKT,CHICAGO,IL 60637

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 02期

关键词：

D O I：

10.1086/209254

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：219 / 232

页数：14

共 39 条

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