RISK-AVERSIVE PRICING POLICIES - PROBLEMS AND ALTERNATIVES

被引：16

作者：

GUILTINAN, JP ^{[1
]}

机构：

[1] NASA,OFF IND AFFAIRS & TECHNOL UTILIZATION,LOW COST SYST OFF,WASHINGTON,DC 20013

来源：

关键词：

D O I：

10.2307/1250670

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / 15

页数：6

共 11 条

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MONROE, KB .

[4]

NIMER D, 1971, INDUSTRIAL MARKE MAR, P53

[5] DECISION-MAKING STRUCTURE FOR PRICE DECISIONS [J].

OXENFELDT, AR .

[6]

WASSON CR, 1971, PRODUCT MANAGEMENT

[7]

1974, BUSINESS WEEK 0706, P52

[8]

1967, INDUSTRIAL MARKE JUN, P27

[9]

1974, BUSINESS WEEK 0105, P50

[10]

1974, BUSINESS WEEK 0406, P43