EFFECTS OF A TELEVISION AND RADIO ADVERTISING BAN - A STUDY OF THE CIGARETTE INDUSTRY

被引：25

作者：

HOLAK, SL ^{[1
]}

REDDY, SK ^{[1
]}

机构：

[1] NYU,GRAD SCH BUSINESS,NEW YORK,NY 10003

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 04期

关键词：

D O I：

10.2307/1251297

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：219 / 227

页数：9

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