INTERNATIONAL COMPARISONS OF SUPPLY CHAIN MANAGEMENT IN GROCERY RETAILING

This paper discusses a neglected area of international retailing research, namely an international comparison of supply chain management practices. The focus of this research is on the grocery industry sector and the comparative analysis is between US retailers and their counterparts in parts of Europe. The research shows that the logistical environment differs markedly between and even within countries. The amount of stock held in the grocery supply chain varies from over 100 days in the US to 29 days in the UK. The main reasons for these differences can be attributed to the intensity of price competition, conflict rather than collaboration between suppliers and retailers, commodity purchasing and holding of promotional stock and the varying rates of adoption of information technology, especially EDI usage. No two countries are the same, however, and range of factors such as geography and distribution 'culture' will require the international marketeer to assess all these factors in developing a logistics strategy for different country markets.