THE ELDERLY CONSUMER AND ADOPTION OF TECHNOLOGIES

被引:152
作者
GILLY, MC [1 ]
ZEITHAML, VA [1 ]
机构
[1] TEXAS A&M UNIV,MKT,COLLEGE STN,TX 77843
关键词
D O I
10.1086/208521
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:353 / 357
页数:5
相关论文
共 17 条
[1]  
ASH SB, 1982, NEW FINDINGS CONSUME, P86
[2]  
BEARDEN WO, 1979, J RETAILING, V55, P79
[3]  
BERNHARDT KL, 1981, J RETAILING, V57, P107
[4]  
BOTWINICK J, 1973, AGING BEHAVIOR
[5]   AGED SEGMENT OF MARKET, 1950 AND 1960 [J].
GOLDSTEIN, S .
JOURNAL OF MARKETING, 1968, 32 (02) :62-68
[6]  
HARRIS BF, 1981, MARKETING ENV NEW TH, V47, P66
[7]   INVOLUNTARY RELOCATION OF ELDERLY [J].
KASTELER, JM ;
GRAY, RM ;
CARRUTH, ML .
GERONTOLOGIST, 1968, 8 (04) :276-&
[8]  
KERSCHNER PA, 1981, C COMMUNICATIONS TEC
[9]  
LUMPKIN JR, 1982, J RETAILING, V58, P68
[10]   AGE-DIFFERENCES IN INFORMATION-PROCESSING - PERSPECTIVE ON AGED CONSUMER [J].
PHILLIPS, LW ;
STERNTHAL, B .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (04) :444-457