RESURGENCE OF A NEW CLEAN LIVING MOVEMENT IN THE UNITED-STATES

ABSTRACT: During the late 19th century, a “clean living” movement emerged in the U.S. dominated by efforts to control alcohol consumption, tobacco use, and females' reproductive health. The movement also advocated proper diet, exercise and physical fitness, pure water, and moderation in caffeine and red meat consumption. Remarkably similar concerns have emerged again in contemporary American society. The current “movement” lacks central organization. Rather, it reflects a loosely related coalition of single‐issue advocacy groups. Yet, the focus seems remarkably similar to the 19th century movement – legislative limitation of individual choice regarding personal health behavior, particularly with substance use and females' reproductive health. This article reviews the 19th century movement, describes aspects of the contemporary movement, and offers implications and recommendations for school health professionals. 1991 American School Health Association