HOW VALUES AFFECT ATTITUDES TOWARD DIRECT REFERENCE POLITICAL ADVERTISING

被引:50
作者
SURLIN, SH
GORDON, TF
机构
[1] UNIV GEORGIA,ATHENS,GA 30601
[2] TEMPLE UNIV,PHILADELPHIA,PA 19122
来源
JOURNALISM QUARTERLY | 1977年 / 54卷 / 01期
关键词
D O I
10.1177/107769907705400113
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:89 / 98
页数:10
相关论文
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