SELLING WOMEN, SELLING BLACKS

被引:43
作者
CULLEY, JD
BENNETT, R
机构
[1] UNIV DELAWARE,DEPT BUSINESS ADM,NEWARK,DE 19711
[2] UNIV COLORADO,COLL BUSINESS,BOULDER,CO 80302
关键词
D O I
10.1111/j.1460-2466.1976.tb01954.x
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:160 / 174
页数:15
相关论文
共 25 条
[1]  
BIRD C, 1971, TV GUIDE 0227, P5
[2]  
BOYENTON WH, 1965, JOURNALISM Q SPR, P227
[3]  
CANTOR M, 1972, WOMEN WASTELAND FIGH, P12
[4]  
COLFAX D, 1972, PUBLIC OPINION Q SPR, P8
[5]  
COURTNEY AE, 1974, J COMMUNICATION SPR, P110
[6]  
COURTNEY AE, 1971, J MARKETING RES FEB, P92
[7]  
COX KK, 1969, PUBLIC OPINION Q WIN, P603
[8]  
DOMINICK J, 1970, J ADVERTISING RE APR, P21
[9]  
DOMINICK JR, 1972, J BROADCASTING SUM, P259
[10]  
FOSTER A, 1971, TV GUIDE 0619, P18