DOES ATTITUDE TOWARD THE AD AFFECT BRAND ATTITUDE UNDER A BRAND EVALUATION SET

被引：202

作者：

GARDNER, MP

机构：

来源：

关键词：

D O I：

10.2307/3151364

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：192 / 198

页数：7

共 21 条

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[J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) : 132 - 140
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