COVARIATION ASSESSMENT BY CONSUMERS

被引：54

作者：

BETTMAN, JR

JOHN, DR

SCOTT, CA

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

[2] UNIV CALIF LOS ANGELES,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 13卷 / 03期

关键词：

D O I：

10.1086/209071

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：316 / 326

页数：11

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