A PIONEERING EXPERIMENT IN ASSESSING ADVERTISING EFFECTIVENESS

[1] COFFIN TE, 1959, MEDIA SCOPE, V3, P44

[2] COFFIN TE, 1950, HOFSTRA STUDY MEASUR

[3] COLLEY RH, 1961, DEFINING ADVERTISING

[4] LUCAS D, 1963, MEASURING ADVERTISIN

[5] WOLFE HD, 1962, MEASURING ADVERTISIN

[6] 1954, WHY SALES COME CURVE

[7] 1957, ADVERTISING IMPACT T

[8] 1961, BETTER MEDIA COMP

[9] 1960, INTRO NEW CARS TELEV

[10] 1954, WHY SALES COME CURVE, P51

[1] COFFIN TE, 1959, MEDIA SCOPE, V3, P44

[2] COFFIN TE, 1950, HOFSTRA STUDY MEASUR

[3] COLLEY RH, 1961, DEFINING ADVERTISING

[4] LUCAS D, 1963, MEASURING ADVERTISIN

[5] WOLFE HD, 1962, MEASURING ADVERTISIN

[6] 1954, WHY SALES COME CURVE

[7] 1957, ADVERTISING IMPACT T

[8] 1961, BETTER MEDIA COMP

[9] 1960, INTRO NEW CARS TELEV

[10] 1954, WHY SALES COME CURVE, P51