AUTONOMOUS VS JOINT DECISIONS IN ORGANIZATIONAL BUYING

被引：23

作者：

GRONHAUG, K ^{[1
]}

机构：

[1] NORWEGIAN SCH ECON & BUSINESS ADM,BERGEN,NORWAY

来源：

关键词：

D O I：

10.1016/0019-8501(75)90045-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：265 / 271

页数：7

共 24 条

[1]

Copeland M. T., 1924, PRINCIPLES MERCHANDI

[2]

CUNNINGHAM SM, 1967, RISK TAKING INFORMAT

[3]

CYERT RM, 1963, BEHAVIORAL THEORY FI

[4]

GREEN PE, 1970, RESEARCH MARKETING D

[5] SEARCH BEHAVIOR IN ORGANIZATIONAL BUYING [J].

GRONHAUG, K .

[6]

GRONHAUG K, 1972, SWEDISH J ECONOMICS, V2

[7]

HARDING M, 1966, INDUSTRIAL MARKE SEP

[8]

HILGARD ER, 1967, INTRO PSYCHOLOGY

[9]

HOLBAEKHANSSEN L, 1963, MARKEDSFORING MAL MI

[10]

Howard J. A., 1973, MARKETING MANAGEMENT