LOSS LEADER PRICING AND RAIN CHECK POLICY

被引：88

作者：

HESS, JD ^{[1
]}

GERSTNER, E ^{[1
]}

机构：

[1] GEORGETOWN UNIV, MKT, WASHINGTON, DC 20057 USA

来源：

MARKETING SCIENCE | 1987年 / 6卷 / 04期

关键词：

D O I：

10.1287/mksc.6.4.358

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：358 / 374

页数：17

相关论文

共 40 条

[1] COMMODITY BUNDLING AND BURDEN OF MONOPOLY
ADAMS, WJ
YELLEN, JL
[J]. QUARTERLY JOURNAL OF ECONOMICS, 1976, 90 (03) : 475 - 498
[2] Axelrod R., 1984, EVOLUTION COOPERATIO
[3] THE RELATIONSHIP BETWEEN DIFFUSION RATES, EXPERIENCE CURVES, AND DEMAND ELASTICITIES FOR CONSUMER DURABLE TECHNOLOGICAL INNOVATIONS
BASS, FM
[J]. JOURNAL OF BUSINESS, 1980, 53 (03) : S51 - S67
[4] BERTRAND J, 1882, J SAVANT, P499
[5] BROWN FE, 1968, FAL AM MARK ASS P
[6] CHIANG R, 1982, REV ECON STUD, V49, P153
[7] CYCLIC PRICING BY A DURABLE GOODS MONOPOLIST
CONLISK, J
GERSTNER, E
SOBEL, J
[J]. QUARTERLY JOURNAL OF ECONOMICS, 1984, 99 (03) : 489 - 505
[8] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS
COX, K
[J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67
[9] DANTONI JS, 1973, J RETAILING, V49, P63
[10] FEICHTINGER G, 1987, OPTIMAL PRICE ADVERT

← 1 2 3 4 →