AN ANALYSIS OF OPTIMAL ADVERTISING UNDER UNCERTAINTY

[1] [Anonymous], ADVERTISING AGE

[2] Arrow K.J., 1963, SOCIAL CHOICE INDIVI, V2nd

[3] POSSIBILITY OF RATIONAL SOCIAL CHOICE IN AN ECONOMY [J]. JOURNAL OF POLITICAL ECONOMY, 1979, 87 (01) : 37 - 56

[4] Baron D.P., 1971, INT ECON REV, V12, P196, DOI [10.2307/2525681, DOI 10.2307/2525681]

[5] Baron DP., 1970, INT ECON REV, V11, P463, DOI 10.2307/2525325

[6] Bellman R., 1957, DYNAMIC PROGRAMMING

[7] EQUIVALENT COMPARISONS OF EXPERIMENTS [J]. ANNALS OF MATHEMATICAL STATISTICS, 1953, 24 (02): : 265 - 272

[8] Chow G.C., 1975, ANAL CONTROL DYNAMIC

[9] DeGroot, 1970, OPTIMAL STAT DECISIO, V82

[10] ON THE THEORY OF THE MONOPOLISTIC MULTIPRODUCT FIRM UNDER UNCERTAINTY [J]. INTERNATIONAL ECONOMIC REVIEW, 1964, 5 (03) : 239 - 257

[1] [Anonymous], ADVERTISING AGE

[2] Arrow K.J., 1963, SOCIAL CHOICE INDIVI, V2nd

[3] POSSIBILITY OF RATIONAL SOCIAL CHOICE IN AN ECONOMY [J]. JOURNAL OF POLITICAL ECONOMY, 1979, 87 (01) : 37 - 56

[4] Baron D.P., 1971, INT ECON REV, V12, P196, DOI [10.2307/2525681, DOI 10.2307/2525681]

[5] Baron DP., 1970, INT ECON REV, V11, P463, DOI 10.2307/2525325

[6] Bellman R., 1957, DYNAMIC PROGRAMMING

[7] EQUIVALENT COMPARISONS OF EXPERIMENTS [J]. ANNALS OF MATHEMATICAL STATISTICS, 1953, 24 (02): : 265 - 272

[8] Chow G.C., 1975, ANAL CONTROL DYNAMIC

[9] DeGroot, 1970, OPTIMAL STAT DECISIO, V82

[10] ON THE THEORY OF THE MONOPOLISTIC MULTIPRODUCT FIRM UNDER UNCERTAINTY [J]. INTERNATIONAL ECONOMIC REVIEW, 1964, 5 (03) : 239 - 257