INSTITUTIONALIZING ENTREPRENEURSHIP IN A LARGE COMPANY - A CASE-STUDY AT AND T

被引：18

作者：

MORRIS, MH

TROTTER, JD

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 02期

关键词：

D O I：

10.1016/0019-8501(90)90037-V

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article approaches corporate entrepreneurship as a logical response to the increasingly turbulent environment confronting industrial firms. A framework is developed to classify the obstacles which render entrepreneurship problematic in most industrial firms. A case study of successful mainstream entrepreneurship is summarized. © 1990.

引用

页码：131 / 139

页数：9

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